Assessment
1: Portfolio of work
Question 1: Forecast Market Mix
Demonstrate
the importance of segmentable markets and forecasting to strategic revenue
management by building a market mix that forecasts your 2016 business.
(please use the table (rooms mix) that I have sent to you
)***
Your hotel has the following revenue generating attributes:
• Sydney CBD-central hotel
• 400 rooms**
• 400 rooms**
• 280 Standard rooms (100 Queen, 100 King, 80 Twin bed
configuration)
• 100 Premium rooms (all with King bed configuration)
• 20 Suites (all with King bed configuration)
• One all-day dining restaurant and one Specialist Steak House & Bar
• A ballroom with a 1000 seat capacity for round table events (e.g. weddings) - with capacity for break down into three separate rooms.
• 4 medium size rooms with capacity for up to 40 guests each. • 4 boardrooms
• Elaborate spa facilities
• Leisure centre with gym
• Limited parking facilities
• One all-day dining restaurant and one Specialist Steak House & Bar
• A ballroom with a 1000 seat capacity for round table events (e.g. weddings) - with capacity for break down into three separate rooms.
• 4 medium size rooms with capacity for up to 40 guests each. • 4 boardrooms
• Elaborate spa facilities
• Leisure centre with gym
• Limited parking facilities
( explain your number—why have you got the number reservation)
You should provide reasoning that supports the market mix based on the actual market in Sydney, reflecting trends, seasons and forecasted events for 2016. The market should support a forecast annual occupancy of 90%. Supporting evidence is required and should be placed as an appendix. This is a practical-based report.
You should provide reasoning that supports the market mix based on the actual market in Sydney, reflecting trends, seasons and forecasted events for 2016. The market should support a forecast annual occupancy of 90%. Supporting evidence is required and should be placed as an appendix. This is a practical-based report.
Format:
Report
Introduction / Forecast Report / Reasoning / Appendices
Introduction / Forecast Report / Reasoning / Appendices
Length:
500 words not including the market mix forecast report or appendices.
Weighting:
10/40
Question 2: Executive Report
Identify
the segments within the market mix (Question2) that are subject to the
transparent nature of pricing and evaluate the challenges this presents to a
hotel in its pursuit to optimize revenue(combination of topic 1-4). Be
sure to include reference to the role that automated systems have in this
process.
Format:
Essay format using APA style.
Length:
1,000 words maximum.
Weighting:
15/40
Submission guidelines
• Submit just one paper that includes all three parts.
• One Title page
• One
plagiarism declaration
• One Table of Contents that will include three parts.
• References should be listed altogether at the end of the
whole document.
• Typed in format specified (refer to CALS) and submitted in
electronic form as a word- processed file to www.turnitin.com on Friday 06th November before 11:59pm, of Week 6.
• Please note that plagiarism is a serious academic offence.
Please refer to CALS for a better understanding on how plagiarism is detected
and prevented.
• Professional layout and presentation, concise, informative
and correctly referenced. Graphs and colour can assist in summarising key
points in your report.
• You must refer, in text, to a minimum of 12 academic
references in order to show competency in the assessment. Failure to meet this
standard will result in a fail grade for this assessment.
No comments:
Post a Comment