Tourism Policy & Strategy

Choose a piece of tourism policy. This could, for example, be taken from any level on the policy hierarchy – from corporate strategy to mega policy.
Explain how the strategies outlined in this policy will make that tour operator, travel agent, DMO, or tourism organisation etc more attractive and competitive.
Here you are suggested to use Ritchie and Crouch (2007) as your framework for analysis. Further details of their work can be found in your policy text (Chapter 3) and in my lecture notes (sessions 1- 4).

Guidelines
Your assessment can be written in free format i.e. you can use any style of presentation. However, it is recommended that you do not attempt to do this as a report as the nature of the assessment does not really lend itself to this approach.

Please do not present your findings as a series of bullet points or notes. Your answer is expected to be in prose.

The assessment should not exceed 2,000 words in length excluding your bibliography and any necessary appendix material.

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