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Saturday, 12 March 2016

Business global expansion

A corporation in the United States (Walmart) is about to expand its business globally. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a manufacturing plant in Asia. The president and chief executive officer (CEO) is concerned; he has heard many stories of companies that have tried to expand globally, but operations either failed miserably or did not live up to expectations because of the cultural differences.The CEO has asked your group to research problems that other corporations have had with the process of expanding globally and develop a plan to avoid these types of intercultural errors and missteps. Each individual paper should contain at least 5 references, with at least 3 sociological references that may include the course textbook materials.

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