Digital Marketing

What are the key considerations when developing a Digital Marketing Strategy?
How should it work with a traditional marketing strategy?
Refer to:
1. Textbook : Digital Marketing 6th ed (ISBN ISBN 9781292077611) - Author: Dave Chaffey; Fiona Ellis-Chadwick Chapter 4 + Chapters 1 & 2

2. Powerpoint: (uploaded) Lecture 1 Introducing Digital Marketing , Lectures 4 & 5 Digital Marketing Strategies

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