It should be a buisness plan. 3,000
word document (+-10%) in the form of a business plan. You must
demonstrate your ability to engage with academic literature, and where
appropriate, business literature, to justify your decision-making
processes. Style guides are contained within the lecture conducted on
'Business Plans' yoa are required to: - Leverage class lectures,
readings and concepts into an individual report, demonstrating an
ability to synthesise complex ideas in order to support a coherent
argument - Identify and evaluate appropriate issues within academic
literature for analysis and evaluation, identifying issues or weaknesses
in your business idea which must be addressed Assessment criteria: -
Independent research and breadth of knowledge - Strength of analysis and
critical independent thinking - Ability to formulate a coherent
argument based on an analysis of empirical/theoretical work - The
formulation of appropriate, well-balanced conclusions - Presentation
style and appropriate use of academic language/tone The business plan
document must identify the existence of a problem via an analysis of
appropriate literature, present a solution to said problem in the form
of a business idea, and an analysis and evaluation of said business idea
via the use of academic concepts from the lecture series (such as
competitor analysis).
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