You must critically analyse the academic debate on new ways of advertising and present an advertising campaign justified by research and critical analysis for this concept of RIU hotel. The student must pay attention to the opportunities and limitations of the campaign, as if they were a communication expert. The advertising campaign should reflect the target, segment and positioning of the hotel brand.
The report will also contain a feedback system for evaluating the success of this campaign.
The budget will be related to the characteristics of the hotel (e.g. category, location, target market, number of rooms, etc.).
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