How can Christian Dior continue gaining market competitiveness through the development of the brand extensions

Assessment Methodology:
The module is assessed through the submission of the individual sections of the research proposal. The complete proposal contains the following sections:
1. Introduction
2. Aim and Objectives
3. Literature Review
4. Methodology
The sections are submitted as per the schedule of assessments as specified below. Assessment 1 (sections 1 and 2 of the research proposal) 30%
- Assessment Cover Page
- Title Page (optional)
- Introduction – section 1 (approx. maximum of 500 words)
- Aim and Objectives – section 2 (including research questions - approx. 400 words)
- Literature Review Template
- Reference List
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Very important to go through the attached Power Point!!!!
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Compare Christian Dior's brand extension to other brand extensions examples ( Armani, Bvlgari, Donna Karan, etc) What pushes them to move (expand) into the new markets

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