Strategic management

Strategic management.
Learning outcomes being assessed:
a. Explore the tools and models for the use in developing a strategic plan
b. Develop and understand the use of situational analysis in the preparation of an business plan
c. Identify the external environmental factors that contribute to an organisations success and failure

instructions:
Select an industry, not a corporation (not a business) select a whole industry first, and analyse its attractiveness to achieve above average returns using the Mega-trends, PESTLE, Porters five forces and Turbulence models. This assessment requires in-depth research on all facets of the industry supported by a detailed analysis. Then select one of the companies in the industry and critique its strategy using the ‘Resource Based Value’ model. The final conclusion must be to determine if you would make a significant investment in this industry and the company.

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